Trademark means a logo, brand name, product
name, website name, word or punch line by which customers recognize or
differentiate the products or services of one company from another.
Trademark registration means legally getting the
right to use the brand name or trademark by getting a registration certificate
from the Trademark office.
Brand name is the most valuable asset of the
Company. Many brands in the world value their trademark more than their any
other physical assets
Brand value is derived only when the company has
absolute right over the brand name through trademark protection.
Protecting the name is equal to protecting the
business.
-Protection against Copycats: Nobody will dare
to copy your brand name once it is a registered trademark
-Helps in expansion of business and growth
-Trademark can be rented and royalty can be
earned under licensing agreement. -Franchising model solely depends upon
trademark licensing.
--Helps in image building and credibility in
Market
-Customers give more preference to registered
brands with TM tag.
When you register a trademark, the
main purpose is to prevent people from stealing your name/logo, and provide you
with a legal recourse against them if they do.
While neither is required, it's highly advised
to do so with the assistance of an intellectual property attorney since
the filing process with the USPTO can be a little complex.
Keep in mind that your logo and your company
name require two separate filings with the trademarks office. The name protects
just the name itself and separate from any font, colors, shapes, styling etc...
When you register a logo, it provides protections over the exact shape, style,
and orientation in that logo.
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